Book : Understanding Your Users A Practical Guide To User..

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This new and completely updated edition is a comprehensive, easy-to-read, how-to guide on user research methods. Youll learn about many distinct user research methods and also pre- and post-method considerations such as recruiting, facilitating activities or moderating, negotiating with product developments teams/customers, and getting your results incorporated into the product. For each method, youll understand how to prepare for and conduct the activity, as well as analyze and present the data - all in a practical and hands-on way. Each method presented provides different information about the users and their requirements (e.g., functional requirements, information architecture). The techniques can be used together to form a complete picture of the users needs or they can be used separately throughout the product development lifecycle to address specific product questions. These techniques have helped product teams understand the value of user experience research by providing insight into how users behave and what they need to be successful. You will find brand new case studies from leaders in industry and academia that demonstrate each method in action. This book has something to offer whether you are new to user experience or a seasoned UX professional. After reading this book, youll be able to choose the right user research method for your research question and conduct a user research study. Then, you will be able to apply your findings to your own products. Review The first edition became my ‘go-to’ book for mastering user requirements gathering. Ten years later, this second edition is even better. Don’t leave your office without it! --Joe Dumas, Editor in Chief, Journal of Usability StudiesDo you believe in driving while blindfolded? Thats what youre doing if you design and market a technological product without studying your target users and tasks. This book is a comprehensive handbook on the why and how of user research, illustrated with vivid real-world examples. Dont drive your design project while blindfolded. Get this book, read it, and follow its prescriptions. It will repay its cost many times over. --Jeff Johnson, author of GUI Bloopers 2.0 and Designing with the Mind in MindVery authoritative, this work combines the experience of senior practitioners and an academic, with lots of specific guidelines, tips and examples, and with pointers to other readings for deeper insights. Useful for students and practitioners alike, this should be on everyones bookshelf. The authors do a great job of explaining the importance of business-side stakeholders (C-suite, marketing, sales, development) and how to speak their language. --James D. Foley, Professor, College of Computing, Stephen Fleming Chair in Telecommunications, Georgia Institute of TechnologyUnderstanding Your Users is a thorough guide to user experience for designers both technical and non-technical. Instructors, students and practitioners will find this book very useful to your success as an user experience expert. --Juan E. Gilbert, Ph.D., Andrew Banks Family Preeminence Endowed Chair, Computer & Information Science & Engineering Department, University of FloridaUnderstanding Your Users is handbook of practical wisdom for the serious human centered design practitioner. This second edition includes updated content around emerging best practices. It is a must have in any design team’s library. --Janaki Kumar, Head of Strategic Design Services, America, Design and Co-Innovation Center, SAP Labs Palo AltoWith the massive expansion of digital products, new processes for faster development cycles, and competition that can appear out of nowhere in days, the product design has become the major differentiator, and key to success. Understanding your end user is more important than it ever has been, how they really work, and how your assumptions match up to their reality. This book takes tried a
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