Book : Art, Inc. The Essential Guide For Building Your...

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You dont have to starve to be an artist. Build a career doing what you love.In this practical guide book, professional artist Lisa Congdon reveals the many ways you can earn a living by making art-through illustration, licensing, fine art sales, print sales, teaching, and beyond.* Including industry advice from such successful art-world pros as Nikki McClure, Mark Hearld, Paula Scher, and more* This art and business book will equip you with the tools-and the confidence-to turn your passion into a profitable business.* Chapters on setting actionable goals, diversifying your income, copyrighting your work, promoting with social media, and so much moreA thoughtful gift for young artists, people interesting in making their passion a profession, and art and design school graduates.Lisa Congdons bestselling books, online classes, and feed (beloved by 375,000 fans) have inspired so many people to follow their creative passions. In this book Condon does what she does best-bring bold and colorful flair to smart, creative, down-to-earth advice and inspiration. Review Nearly everything an artist, aspiring artist, or designer needs to know to earn a living through making art is contained here. Rather than teaching specific drawing or painting techniques, Congdon (Whatever You Are, Be a Good One) describes how to have a successful business practice in support of ones craft. Chapters address the ways money can be made, including illustration, licensing, sales of original art and of prints, and teaching. Advice on a host of business and professional concerns not usually discussed in art schools is dispensed in an encouraging voice. Interviews with working artists of various backgrounds appear throughout. Most important, Congdon discards the myth of the starving artist, replacing this tired notion with that of the thriving, successful creative person who is able to do what they love and get paid to do it. VERDICT: A useful resource for young adults, emerging artists, and creative people of all ages who seek a career change. - Library Journal, Starred ReviewIf you want to make a living as an artist, you better steal everything you can from this book.-Austin Kleon, author of Steal Like An ArtistLisa Congdon has managed to debunk the outdated and toxic notion that making money and making art are diametrically opposed outcomes, attaining one of which invariably compromises the other-a primary source of crippling self-consciousness. She equips emerging artists with the necessary tools-from the psychological to the practical-for defining success by their own standards, then attaining it on their own terms.-Maria Popova, founder and editor, BrainPickings.orgArt, Inc. is a revelation. At long last, there is a resource to help creative people articulate their aesthetic values, successfully brand their business, and manage their artists income. Congdon insightfully reveals everything it takes to create, build, and sustain a sound, strategic, profitable practice. If you are just entering the field, growing a young business, or nurturing a seasoned career, you will be inspired and motivated by this brilliant new book by one of todays most successful artists.-Debbie Millman, president, Sterling Brands; chair, SVA Masters in BrandingLisa Congdon began her fine art career in her late thirties and was able to draw on valuable work and life experience when it came time to build her fine art practice. Through hard work, planning and with plenty of drive, shes become a huge success and Art, Inc. is brimming with advice drawn from not just her life experience, but the experience of many artists within the contemporary art and illustration world. I was blown away by all of the practical, useable and easy-to-digest information and think Ive pretty much found my go-to holiday gift for all the new and aspiring artists in my life. - Design*SpongeCongdon offers those looking t
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