Book : Algorithms Of Oppression How Search Engines Reinforc

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A revealing look at how negative biases against women of color are embedded in search engine results and algorithms Run a Google search for “black girls” what will you find? “Big Booty” and other sexually explicit terms are likely to come up as top search terms. But, if you type in “white girls,” the results are radically different. The suggested porn sites and un-moderated discussions about “why black women are so sassy” or “why black women are so angry” presents a disturbing portrait of black womanhood in modern society.In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities. Data discrimination is a real social problem; Noble argues that the combination of private interests in promoting certain sites, along with the monopoly status of a relatively small number of Internet search engines, leads to a biased set of search algorithms that privilege whiteness and discriminate against people of color, specifically women of color.Through an analysis of textual and media searches as well as extensive research on paid online advertising, Noble exposes a culture of racism and sexism in the way discoverability is created online. As search engines and their related companies grow in importance operating as a source for email, a major vehicle for primary and secondary school learning, and beyond understanding and reversing these disquieting trends and discriminatory practices is of utmost importance.An original, surprising and, at times, disturbing account of bias on the internet, Algorithms of Oppression contributes to our understanding of how racism is created, maintained, and disseminated in the 21st century. Review Rather than being a neutral arbiter that sorts content by quality, Noble argues that search engines are easily gamed in ways that reflect discriminatory practices. Even without malevolent actors, search engines may be perpetuating racist stereotypes. Chicago TribuneNobles thesis is a new tune in the ever-louder chorus that, in light of the dominance of the big tech companies, is singing for protections and attention that work in service of the public. The Financial Times[P]resents convincing evidence of the need for closer scrutiny and regulation of search engine[s].A thought-provoking, well-researched work. Library JournalNoble argues...that the web is ...a machine of oppression...[Her] central insight - that nothing about internet search and retrieval is political neutral - is made...through the accumulation of alarming and disturbing examples. [She] makes a compelling case that pervasive racism online inflames racist violence IRL. Los Angeles Review of BooksA distressing account of algorithms run amok. Kirkus ReviewsAlgorithms of Oppressionis a wakeup call to bring awareness to the biases of the internet, and should motivate all concerned people to ask why those biases exist, and who they benefit. New York Journal of BooksNoble offers a compelling look into the structure of digitized informationmost of it driven by advertising revenueand how it perpetuates racist assumptions and ideologies. Pacific StandardNoble makes a strong case that present technologies and search engines are not just imperfect, but they enact actual harm to people and communities. Popmatters 50 Best Book of 2018 So Far, Theres been a growing swell of concern in the academic community about the stranglehold that commercial (for-profit) search engines have over access to information in our world. Safiya Umoja Noble builds on this body of work...to demonstrate that search engines, and in particular Google, are not simply imperfect machines, but systems designed by humans in ways that replicate the power structures of the western countries where they are built, complete with all the sexism and racism that are built into those structures.
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