Book : Achieving Excellence In Fundraising (essential Texts

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Descripción provista por la editorial :

Achieving Excellence in Fundraising is the go-to reference for fundraising principles, concepts, and techniques. With comprehensive guidance toward the fundraising role, this book reflects the latest advances in fundraising knowledge. Coverage includes evolving technologies, the importance of high net worth donors, global fundraising perspectives, results analysis and performance evaluation, accountability, and credentialing, with contributions from noted experts in the field. Youll gain essential insight into the practice of fundraising and the fundraising cycle, reinforced by ancillary discussion questions, case studies, and additional readings. With contributions from members of The Fund Raising School and the faculty of Indiana Universitys Lilly Family School of Philanthropy, this new edition includes detailed guidance on nonprofit accounting practices as defined by the Financial Accounting Standards Board and the American Institute of Certified Public Accountants, rounding out the complete, thorough coverage of the fundraising profession. Designed to provide both theory and practical knowledge, this book is an all-in-one resource for anyone who performs fundraising duties.Understand donor dynamics and craft an institutional development planExplore essential marketing and solicitation techniquesLearn effective volunteer recruitment, retention, and management strategiesFundraising merges a variety of fields including psychology, business management, accounting, and marketing, making it a unique role that requires a uniquely well rounded yet focused skillset. Amidst economic uncertainty and a widening wealth gap the world over, its more important than ever for fundraisers to have a firm grasp on the tools at their disposal. Achieving Excellence in Fundraising is the ultimate guide to succeeding in this critical role. From the Inside Flap THE REVISED AND UPDATED GUIDE TO FUNDRAISING SUCCESS!The fourth edition of Achieving Excellence in Fundraising is a comprehensive reference that outlines the core fundraising principles, concepts, and techniques and includes the most current tools, methods, and practices. With contributions from members of The Fund Raising School and the faculty of Indiana University’s Lilly Family School of Philanthropy, the text offers a thorough review of the fundraising profession.This updated resource contains a guide to nonprofit accounting practices as defined by the Financial Accounting Standards Board and the American Institute of Certified Public Accountants, an understanding of donor dynamics, and shows how to create an institutional development plan. The authors explore the essential marketing and solicitation techniques and include effective volunteer recruitment, retention, and management strategies. In addition, Achieving Excellence in Fundraising offers the key for mastering all the knowledge domains covered by the CFRE certification exam.Those new to fundraising will find essential concepts explained clearly and presented within a context that gives them meaning and relevance. Experienced professionals can delve into contemporary research such as work on empathy that informs the joy of giving, while also reviewing the fundamentals of relationship building that have withstood the test of time. Leaders will find descriptions of proven operational structures and guidelines for managing the variety of processes that make up a comprehensive fundraising effort. Achieving Excellence in Fundraising is the ultimate guide to fundraising success. From the Back Cover THE REVISED AND UPDATED GUIDE TO FUNDRAISING SUCCESS!The fourth edition of Achieving Excellence in Fundraising is a comprehensive reference that outlines the core fundraising principles, concepts, and techniques and includes the most current tools, methods, and practices. With contributions from members of The Fund Raising School and the faculty of Indiana University’s Lilly Family School of P
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