Book : Behind The Cloud The Untold Story Of How Salesforce.

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How did salesforce grow from a start up in a rented apartment into the worlds fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce , tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioffs story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish. From the Inside Flap How did salesforce grow from a start-up in a rented apartment into the worlds fastest growing software company in less than a decade?For the first time, Marc Benioff, the visionary founder, chairman, and CEO of salesforce , tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce not only survived the dot-com implosion of 2001, but also went on to define itself as the leader of the cloud computing revolution and spark a 46 billion-dollar industry, Benioffs story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate.In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish. Benioff shows how salesforce pioneered a simple idea (delivering business applications as a service over the Internet) to change the way all businesses use software applications and, ultimately, change the way the software industry works.With Marc Benioffs candid, unconventional advice and unusual call-out lessons from the Salesforce Playbook-including Benioffs proprietary management tool, V2MOM-any business can go against the grain, rapidly change the game, and learn how to achieve lasting success. From the Back Cover Praise for Behind the CloudSalesforce and Google share a vision for how the cloud will revolutionize computing. Behind the Cloud gives us a rare glimpse at the development of one of the most important trends in business today.-Eric Schmidt, CEO, GoogleIn Behind the Cloud, Marc Benioff takes us through the ups and downs of building one of the most extraordinary businesses of our time and reveals the tactics that gave salesforce its amazing edge. This book will show you how to focus your vision, think differently, align your organization-and transform your business and your life. -Anthony Robbins, author, Awaken the Giant Within and Unlimited PowerReading this book, I laughed out loud many times as Marc told his story, a story of great ideas, thunder-stealing pranks, and a world consciousness that is at the heart of salesforce .-Neil YoungReading, but also afterwards, practicing the 111 plays described by Marc Benioff opens the door for entrepreneurial success much better than any MBA program.-Klaus Schwab, founder, World Economic Forum, and cofounder, Schwab Foundation for Social EntrepreneurshipCisco and salesforce share a vision of how the network is the platform to transform business. In his book, Benioff outlines how salesforce has used cloud computing to disrupt and reshape the enterprise software space. It is clear that we are just beginning to understand the potential of networked business and the future benefits and productivity gains of the next phase of the Internet.-John Chambers, chairman and CEO, CiscoBehind the Cloud demonstrates what happens when companies
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