Book : Inside The Magic Kingdom Seven Keys To Disneys...

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From Booklist Those who worry that corporations have become excessively big and powerful must still admit that firms such as McDonalds, Wal-Mart, and Disney have got at least one thing right. They know how to keep the customer satisfied and coming back for more! Connellan, a senior principal in a consulting firm specializing in customer loyalty and coauthor of Sustaining Knock Your Socks Off Service (1993), holds up Disney in particular as exemplary. Here he re-creates a fictional visit to Disneys Magic Kingdom to bring to life examples of the customer service concepts Disney practices. Connellan was neither encouraged nor authorized by Disney management to write this book, but he did attend a Disney University seminar in Lake Buena Vista, Florida, to learn more about the Disney approach to leadership, people management, [and] service quality. David Rouse Now an insider takes you inside the incredible Disney service culture and presents simple, powerful concepts in a fun, memorable way. From the Inside Flap Disney is recognized and admired around the world. The companys remarkable success comes from its ability to keep customers coming back again and again. Almost 70 percent of Magic Kingdom guests are return visitors. Now, the principles that drive the culture and phenomenal success of Disney are disclosed in this fun, easy-to-read book. Based on interviews and discussions with past and present Disney employees, it reveals seven key lessons that can be applied in any company and provides powerful examples that will help employees at any level become more customer focused. Youll learn: How Disney creates and sustains one of the most powerful corporate cultures ever Whos the real competition for Disney and your company How to get all employees to understand and believe that they play an important role The type of feedback that is even more damaging than punishment and how to avoid this common trap The special way Disney cast members learn teamwork and how you can put that into practice at your company Youll also learn many insider secrets that will make you a hero to your children and a fun traveling companion on your next trip to the Magic Kingdom! Some of the lessons youll take from Disneys powerful customer service culture include: --How to track customer satisfaction like Tinkerbell and get real-time data and high response rates (page 70) --How to use powerful methods like Disneys Guest Service Fanatic cards and the Spirit of Disney Award to recognize, celebrate, and reward quality work (pages 87 and 90) --How to best respond to a question like What time does the 3:00 parade start? (page 126) --How to model your selection and training on such successful programs as Traditions, Wish upon a Star, and Weve Come a Long Way, Mickey (page 139) --How to create a feeling of partnership with outside vendors so they become part of your team (page 163) From the Back Cover The only business book ever written that will make you a hero to your kids! This is not only a fascinating behind-the-scenes look at what makes the Magic Kingdom tick, but the lessons can be applied to enhance the success of any company. - Larry King Thumbs up! A fast-paced book that forces you to look closely at how you do business. Whether youre with a Fortune 1000 company or a home-based office, it will help set you apart. Lesson 7 alone makes it a high-payoff investment. - J.W. Bill Marriott, Jr., chairman of the board, Marriott International, Inc. A powerful book! Shows how all businesses can retain customer loyalty. Toms unique approach reveals thought-provoking ideas to keep your customers coming back. I highly recommend that you read it today. - Kathy L. Anderson, partner, KPMG Peat Marwick LLP END About the Author Tom Connellan is one of North Americas leading authorities on the organizational changes necessary to create high performance, customer retention
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