Book : The Death Of Wcw 10th Anniversary Edition Of The...

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About the Author R.D. Reynolds is the co-author of Wrestlecrap and the co-creator of WrestleCrap , one of the wrestling community’s favourite websites. He lives in Indianapolis, Indiana. Bryan Alvarez is the editor and publisher of Figure Four Weekly. He lives in Woodinville, WA. In 1997, World Championship Wrestling was on top. It was the number-one pro wrestling company in the world, and the highest-rated show on cable television. Each week, fans tuned in to Monday Nitro, flocked to sold-out arenas, and carried home truckloads of WCW merchandise. It seemed the company could do no wrong.But by 2001, however, everything had bottomed out. The company having lost a whopping 95% of its audience was sold for next to nothing to Vince McMahon and World Wrestling Entertainment. WCW was laid to rest.What went wrong? This expanded and updated version of the bestselling Death of WCW takes readers through a detailed dissection of WCW’s downfall, including even more commentary from the men who were there and serves as an object lesson and dire warning as WWE and TNA hurtle toward the 15th anniversary of WCW’s demise. Excerpt. © Reprinted by permission. All rights reserved. INTRODUCTIONHere Lies World Championship Wrestling 1988-2003World Championship Wrestling was not supposed to die. Anyone with even a basic understanding of its inner workings knew this to be true. As the company began to hit its peak around 1997, all signs indicated that WCW was destined to thrive and prosper. The promotion had so many unfair advantages, it seemed that not only would it continue to expand its profits, but it would also eventually turn every other wrestling promotion in the country into dust. And why wouldn’t it? More importantly, how couldn’t it? The promotion had the single greatest array of talent the wrestling world had ever known. The two men who defined professional wrestling in the 1980s, Hulk Hogan and Ric Flair, both made their home in WCW. The most popular wrestlers of the 1990s, including Sting and Bret Hart, competed in WCW rings, as did Scott Hall and Kevin Nash, who revolutionized the business as the Outsiders, and shortly thereafter formed the nucleus of the infamous New World Order. The company had the most talented in-ring workers: men like Chris Benoit, Eddy Guerrero, and Dean Malenko, as well as the greatest high-flyers from around the world Rey Mysterio Jr., Juventud Guerrera, and countless others. And, perhaps above all, WCW also employed the man who would lead the industry into the next millennium, the man fans flocked to arenas to see: Bill Goldberg. Such a roster of talent had never been seen in a single pro-wrestling promotion before. When their flagship show WCW Monday Nitro was created, many older fans returned to watch the stars they’d grown up on, creating the largest wrestling audience the cable industry had ever seen. WCW was in a place no company had been since Vince McMahon took the World Wrestling Federation national in the mid-1980s: that is, poised to kill the WWF once and for all. Many wrestlers were eager to jump ship to WCW, some looking to increase their paydays, others out of fear that the WWF wasn’t long for this world. Essentially, they were looking to survive. WCW was looking beyond that. Nitro had surpassed not only Raw in the ratings, but every other program on cable television. They weren’t just the number-one wrestling show; they were the number-one cable show, period. Every week, Nitro presented three hours of live action, featuring cutting-edge story lines, amazing matches, and production values the likes of which the wrestling world had never seen before. In addition to the sky-rocketing ratings, WCW was one of the biggest and most profitable touring groups in the country, as fans swarmed to arenas for live Nitros and for the monthly megashows. Fans who couldn’t attend the matches live ordered in record numbers via the miracle of pay-per-view, spe
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