Book : Think Like Elbazardigital 50 1/2 Ideas To Become A D

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From the Publisher John Rossman was an executive at Amazon, where he launched and scaled the Marketplace business, which now accounts for more than 50 percent of all units sold at . He also led the enterprise services business, with responsibilities for Target , NBA , Toys R Us, and other top brands. He now heads Rossman Partners, a niche business advisory firm that helps clients succeed and thrive in the digital era. Rossman has worked with The Gates Foundation, Microsoft, Nordstrom, Target, Walmart, and many others. He is highly sought after for expert commentary regarding Amazon by global news media, such as the New York Times, CNBC, and Bloomberg, among others. “Reading this book is like having Jeff Bezos advise me.” Eric Martinez, Founder and CEO of ModjoulThe former Amazon executive who launched and scaled Amazon Marketplace delivers the ultimate playbook on how to “think like Amazon” and succeed in the digital age. “What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50 ½ answers drawn from his experience as an Amazon executive and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business. Learn how to:Move forward to get back to Day 1 and change the status quo.Use the “working backwards” innovation and problem-solving approach to lead the way.Become a platform company with the right platform strategy.Create customer obsession and grant your customers superpowers.Experiment, fail, rinse, and repeat.Decentralize your way to digital greatness.Master the magic of small autonomous teams.Avoid the trap of past positions.Make better and faster decisions.Use metrics to create a culture of accountability and innovationUse AI and the Internet of Things to reinvent customer experiences.In addition to these targeted strategies, you’ll receive a rare inside glimpse into how Jeff Bezos and Amazon take a remarkably consistent approach to innovate, explore new markets, and spark new growth. You’ll understand the unique mindset and inner workings that drive Amazon’s operational excellence, from its ground-up approach to new digital markets to its out-of-the-box attitudes on innovation. Along the way, you’ll learn specific game-changing strategies that made Amazon stand out in a crowded digital world. These include actionable ideas that you can use to transform your culture, expand your business into digital, and become the kind of platform company that customers obsess over. Rossman also offers invaluable insights into the latest technologies, e-commerce marketing, online culture, and IoT disruptions that only an Amazon insider would know. If you want to compete and win in the digital era, you have to Think Like Amazon. From the Back Cover “In today’s landscape, you’re either competing with Amazon or figuring out how to leverage it. Either way, you’d better understand its mindset, which drives how it operates. Having worked at Amazon in its early years, I can attest that this book definitely captures the essence and unwavering principles that make Amazon like no other company.”-Kirk Beardsley, EVP of Digital at Nordstrom and former Director of Business Development at Amazon “Use the tools in this book to solve the seemingly impossible challenges your business faces today, and your customers will thank you with their loyalty and wallets.”-James Thomson, partner at Buy Box Experts and former head of Amazon Services“This book provides innovators with a powerful framework to lead in today’s age of digital disruption and transformation. Whether your organization is a single-person start-up or a member of the Fortune 500, John Rossman’s 50 ½ ideas will empower executives and their teams to rethink their business
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