Book : Confessions Of An Advertising Man - Ogilvy, David
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CaracterĂsticas del producto
CaracterĂsticas principales
TĂtulo del libro | Confessions Of An Advertising Man |
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Autor | Ogilvy, David |
Idioma | Inglés |
Editorial del libro | Southbank Publishing |
Tapa del libro | Blanda |
Año de publicación | 2012 |
Marca | Southbank Publishing |
Modelo | 9781904915379FBA |
Otras caracterĂsticas
Cantidad de páginas | 192 |
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Tipo de narraciĂłn | Novela |
ISBN | 9781904915379 |
DescripciĂłn
- ANTES DE COMPRAR PREGUNTE FECHA DE ENTREGA.
- ENVIAMOS POR MERCADOENVIOS
- PUEDE RETIRAR POR AHORA SOLO POR QUILMES, MICROCENTRO ESTA CERRADO, POR ESO...
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DescripciĂłn provista por la editorial :
A new edition of the timeless business classic featured on Mad Men-as fresh and relevant now as the day it was written We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else. -David Ogilvy David Ogilvy was considered the father of advertising and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvys pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business. Review Ogilvy is the creative force of modern advertising. -New York TimesOgilvys writing is pithy, lively and urbane...[Confessions of an Advertising Man] is full of great stories from the world of 1960s advertising. - IndependentMail Required reading for anyone in business -Media WeekIts a well-written, clean book which breaks out his concepts, tactics, and techniques and is a must-read for anyone in business-and particularly marketing and PR. -Ronn Torossian, CEO, 5WPR, on his 10 Must-Read Public Relations and Marketing Books, on Business InsiderI would like to make it mandatory that everyone in advertising read David Ogilvys first book, Confessions of an Advertising Man at least once a year.-George Parker in Business InsiderMonumental...there is the kind of good, solid, smart, great-work-inspiring advice that any one in this business - and that includes clients - would be wise to review. -The Agency Review Its a classic...I tell my students if youre going to read a book about advertising, start with that one. - Investors Business DailyFor anyone working in the marketing profession, this is an essential text. - Financial Times“. . . Throughout his book Confessions of an Advertising Man you will find deep insights on management, candor, and company culture.” -The Huffington PostId highly recommend Confessions of An Advertising Man for entrepreneurs at all stages of growth...this book changed my perspective on brand and messaging distillation. -John Furneaux, the co-founder and CEO of Hive About the Author David Ogilvy (1911-1999), referred to in 1962 by Time as the most sought-after wizard in todays advertising industry, is considered to have been one of the dominant thinkers in the field. He is also the author of Ogilvy on Advertising. Sir Alan Parker was a copywriter in the 1960s and 1970s and is now a film director and producer. Films he directed include Angelas Ashes, Fame, Midnight Express, and Pink Floyd: The Wall.
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