Book : Quench Your Own Thirst Business Lessons Learned Over

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NATIONAL BESTSELLER and named a 2016 Best Book of the Year by Inc., Business Insider, Forbes, and Amazon“Boston Beer’s Jim Koch offers readers a six-packof wisdom.” - The Boston GlobeLike Steve Jobs, Bill Gates, Larry Ellison, and the other greats, Jim Kochs entrepreneurial journeyis motivated by a deep commitment to making superb products and building aunique culture that reinforces innovation and risk-taking. This book tells acompelling story about how he did it. The lessons will be invaluable for anyonestarting a business or building a career. Bill Hambrecht, co-founder or Hambrecht & Quist and chairman of WRHambrecht Co Pull up a chair and crack open a Sam Adams. It’s time to leave behind business as you know it.Quench Your Own Thirst covers everything from finding your own Yoda to Koch’s theory on how a piece of string can teach you the most important lesson you’ll ever learn about business. Koch also has surprising advice on sales, marketing, hiring, and company culture. His anecdotes, quirky musings, and bits of wisdom go far beyond brewing. A fun, engaging guide for building a career or launchinga successful business, Quench Your Own Thirst is the key to the ultimate dream: being successful while doing what you love. So, are you quenching yourown thirst - or someone else’s? Review Quench Your Own Thirst is a frosty mug full of sound advice for turning passion into a great business. Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO of Zappos , Inc.Always true to himself, the authors belief in Samuel Adams and the people around him is what makes his story and philosophy so genuine and endearing. Kochs down-to-earth personality, business advice, and passion are good models for those interested in making their own ways. Kirkus Reviews“Quench Your Own Thirst introduces an engaging, down-to-earth, fifth-generation brew master who also happens to be a savvy, creative, disciplined business mastermind. Jim Koch’s story of how he built his beer company - and, incidentally, helped start a new industry in craft beer - serves candid, inspiring insights useful for entrepreneurs in any field. Koch’s practical optimism sets the standard for how business success and personal happiness can be beautifully connected.” Rosabeth Moss Kanter, Harvard Business School professor and best-selling author of Confidence: How Winning Streaks and Losing Streaks Begin and End and MOVE: Putting America’s Infrastructure Back in the Lead“Jim Koch has opened a lot of doors for craft breweries like mine who have succeeded based on the premise of challenging the status quo. Every entrepreneur and aspiring entrepreneur will find useful and sage advice between the covers of Quench Your Own Thirst -- and Jim’s personality, wisdom and sense of humor come through in his writing as crystal clear as a pint of Sam Adams Lager.” Sam Calagione, President & Founder of Dogfish Head Craft BreweryLike Steve Jobs, Bill Gates, Larry Ellison, and the other greats, Jim Kochs entrepreneurial journey is motivated by a deep commitment to making superb products and building a unique culture that reinforces innovation and risk-taking. This book tells a compelling story about how he did it. The lessons will be invaluable for anyone starting a business or building a career. Bill Hambrecht, co-founder or Hambrecht & Quist and chairman of WR Hambrecht Co “This is an engaging and well-written blend of stories from a beloved company’s founding and sound guidance on surmounting common dilemmas faced in business and in life.” Publishers Weekly“Anyone enjoying Americas current Golden Age of Beer will be fascinated by Jim Kochs story of how it came to be. But this is really a book about the individual and team traits necessary to build any enterprise -- and about the paradoxical combination of hard-headed practicality, impractical dreaming, long-term vision, and minute-by-minute adaptability required for
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