Book : Join Or Die Digital Advertising In The Age Of _h

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Join or Die: Digital Advertising in the Age of Automation is a playbook for profitably leveraging automation within Google Ads (formerly Google AdWords), Ads, and other emerging advertising platforms.Youll dive under the hood of the machine learning technology that drives these platforms and discover practical tips and strategies that can be immediately implemented in your campaigns. Join or Die will show you how to manage marketing organizations in the automation era, serving as a blueprint for the future leaders of this ever-changing industry.Learn from the Top 10 PPC Thought Leader that Google relies on to train other agencies on best-in-class automation strategies!--Included in Join or Die:24 Chapters and Resources. Join or Die is filled with real-life case studies, supplemental materials, and machine learning concepts that will forever alter the way you approach campaign strategy. 100% Raw Insights. Patrick pulls back the curtain on the specific strategies that drove the most success, as well as the complete failures that almost cost the agency millions in revenue.Insights From World-Class Marketers. From Udemy to the most well-known marketing conferences around the world, AdVenture Media has successfully taught these concepts to more than 180,000 marketers in more than 100 countries.--Chapter Breakdown:Automation InsecuritiesBasic Machine Learning PrinciplesThe Dawn of the New PPC EraLiquidity and the Micro-MomentThe Bones of the Google AdWords PlatformGoogle Ads Campaign TypesGoogle Ads AudiencesAttribution in Digital AdvertisingChanging Perspectives on AutomationThe Evolution of Machine LearningThe Premium AuctionThe Yin & Yang of Premium Auctions and LiquidityThe Modern Google Ads EcosystemA Guide to Googles Smart Bidding OptionsUnder the Hood of the Target CPA Bidding AlgorithmAutomation in and AdvertisingAdvanced Conversion TrackingHow to Train Your AlgorithmA Change in Agency CultureHow to Build AI-Driven OrganizationsBuilding Your TeamThe P3X Framework: Systematizing Client Onboarding and GrowthThe Future of Digital Advertising PlatformsOnwards--Praise for Join or Die: Join or Die is a wake up call to digital advertisers everywhere. Patricks writing is overflowing with practical knowledge and a unique perspective. After reading Join or Die, youll feel energized, confident, and motivated to implement these best-in-class automated strategies into your organizations marketing efforts.- Larry Kim, Founder, MobileMonkey; Wordstream This book will help dispel some machine learning myths and make you reassess our own assumptions as to how you use data. If youre working in digital advertising and interested at all about automation and how to work with it, this is a wonderful read.- Brad Geddes, Co-Founder, Adalysis; Author, Advanced Google AdWords If you dont have time to read 30 business books and figure out what they mean for you as a digital marketer, youll love this book. Not only will you learn about the future of the industry, youll also find specific tips based on Patricks many years as a successful PPC expert. - Frederick Vallaeys, Cofounding CEO, Optmyzr Patrick brings a ton of passion and knowledge to this topic and makes a compelling case for why marketers need to incorporate Google automation into their SEM practice!- David Rodnitzky, Founder, 3Q Digital Patrick knows so much and writes so well that you will enjoy learning and look forward to meeting him someday.- Jim Sterne, Founder, Marketing Analytics Summit; Author, Artificial Intelligence for Marketing Join or Die is a digital advertising masterclass. Gather round ... and listen closely to what Patrick has to say.- Isaac Rudansky, Founder, AdVenture Media Group Patrick challenges the broader marketing community to think more strategically and creatively about harnessing this technology to solve real world marketing problems. - Annie Tao, Agency Account Strategist, Google
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