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Descripción provista por la editorial :

Master cold-calling and eliminate rejection foreverIn the newest edition of Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling, celebrated author and sales trainer, Art Sobczak packs even more powerful insight into what many people fear: prospecting by phone for new business. This best-selling guide to never experiencing rejection again has consistently found its way into the Top 20 in Amazons Sales category, because its actionable sales tips and techniques have helped many minimize their fears and eliminate rejection.The newest edition builds upon the very successful formula of the last edition to help sales professionals take control of their strategy and get more yeses from their prospects. With new information, this info-packed release provides powerful sales insights, including:The foundational concepts of cold calling, featuring real-life examples you can carry with you into your sales careerMultiple case studies and messaging from successful salespeople across the globe, providing even more insight into what works and whats a waste of your timeNew methodologies that are proven to push you past your fear and into the world of successful prospectingFree access to Art Sobczaks Smart Calling Companion Course, where he builds on the many techniques and strategies in the book, and will update it with new material and tech resources so that you will always have the current best practices and tools.If youre failing to convert your prospects into dollars, Smart Calling will help you push past the obstacles holding you back until youre an expert at taking a no and turning it into a yes. From the Inside Flap Cold calling is not pleasant, its no surprise that most people are reluctant to do it. The thought of calling people you do not know-repeating a cheesy sales pitch again and again with no meaningful information at your disposal-can fill anyone with dread. You have likely heard countless times that cold calling is one of the best ways to build business acquisition and growth, that its a numbers game. That for every no you get, youre just that much closer to a yes. You may have even been told that you have to love rejection to succeed! These are nothing but myths, and theyre holding you back. Cold calling is dumb; it is usually destined to fail. Imagine if you never had to cold call again. What if you smart called instead? Smart Calling will teach you how to harness the power of professional telephone prospecting to confidently initiate contact with people, engage them in conversation, create genuine interest in what you are offering, and make the sale. Proactive telephone prospecting is a critical part of new business acquisition and growth. It doesnt matter if you place one call a year or hundreds of calls a day-the Smart Calling process will help you consistently achieve superior results. This invaluable guide provides you with step-by-step instructions on acquiring intelligence about people, companies, and industries before speaking with a decision maker, creating a comfortable atmosphere for conducting business over the phone, and persuading your prospects to say yes to a meeting or a sale. Acclaimed speaker and trainer Art Sobczak has taught salespeople around the world how to maximize their positive results and generate millions of dollars of new business for over three decades. In this book, Art provides you with his proven strategies and tactics for using the phone in your sales process while helping you eliminate the anxiety, fear, and rejection that can kill your morale. Many sales trainers and authors tell you what you should do on the phone, but they dont tell you how to do it. Packed with examples, engaging stories, hands-on activities, and real-world guidance, Smart Calling sets you on the path to mastering the fastest, cheapest, and most interactive way to make a contact and make a sale. From the Back Cover Praise for SMA
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