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Descripción provista por la editorial :

To win in business requires a winning business plan. To write a winning business plan requires reading Garrett Suttons dynamic book on the topic. Writing Winning Business Plans provides the insights and the direction on how to do it well and do it right. Rich Dad/Poor Dad author Robert Kiyosaki says, The first step in business is a great business plan. It must be a page turner that hooks and holds a potential investor. Garrett Suttons Writing Winning Business Plans is THE book for key strategies on preparing winning plans for both business and real estate ventures. Crisply written and featuring real life illustrative stories, Writing Winning Business Plans discusses all the key elements for a successful plan. Topics include focusing your business vision, understanding your financials and analyzing your competition. Also covered are how to really use your business plan as a tool and how to attract funding for your new or existing businesses.As business plan competitions become more popular around the world Writing Winning Business Plans also discusses how to enter and how to win these ever more lucrative contests. In addition, how to quickly interest a potential investor, also known as the elevator pitch, is explained. And, as opportunities arise around the world, how to present your plan in various countries is explored. Writing Winning Business Plans is the complete compendium for this essential business rite of passage - preparing a winning plan. Review Kirkus Reviews, December, 2012 wrote: Sutton (Start Your Own Corporation, 2012) provides a handbook for entrepreneurs on the secrets behind successful business plans.Businesses often start with a flash of inspiration for a product or service. According to the author, the difference between a good idea and a prosperous business is a well-written business plan. At its most basic level, a business plan helps organize an entrepreneur’s thoughts, Sutton writes; at its highest level, it provides a tightly structured outline of what the business will accomplish, how it will be funded and its requirements for long-term success. Sutton provides advice on how to establish a vision for what the business will do, how to gauge the potential company’s competition and how to find funding. “Ideally, a business plan is the intersection of everything inside the business (costs, products, services, personnel, etc.) and everything outside the business (competition, market trends, political forces, etc.).” The book provides several examples of how structured plans have helped individuals understand their opportunities and challenges and, as an example, also supplies a detailed plan of a potential restaurant. The author writes with authority, giving concrete reasons behind each section of a plan, but offers plenty of encouragement along the way, motivating readers to undertake what is essentially a soul-searching exercise as well as a financial one. Sutton is also objective and truthful when highlighting the pitfalls that entrepreneurs may encounter. He reminds business owners that once a business is up and running, it’s essential to consult the original business plan from time to time to ensure they are achieving their original goals.A wide-ranging, detailed primer for potential entrepreneurs. From the Inside Flap Congratulations on making the decision to turn your dreamsinto a business plan. Its an exciting step and you are to be commended. Mostpeoples fear of failure and inability to take risks are stronger than theirdesire to live their dreams. Thats fine for them, but it limits their lives.Now that you have made the choice to go from an idea to aplan, the goal of this book is to both provide a framework for winning businessplans and more importantly, to challenge your thinking. There is a standardformat that virtually all business plans adhere to. Rather than simplyproviding yet another rehash of the standard format, we will combine the bas
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