Book : The E-myth Revisited Why Most Small Businesses Dont.

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About the Author Michael E. Gerber is the founder and CEO ofE-Myth Worldwide, based in Santa Rosa, California. He is also the bestselling author of The E-Myth Contractor, The Power Point, The E-Myth, The E-Myth Revisited, and The E-Myth Manager, as well as a highly sought-after speaker and small business revolutionary. In this first new and totally revised edition of the over two million copy bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business -- from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether it is a franchise or not. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way. Review Gerber loves to exhort people to develop powerful visions for theircompanies. -- FortuneThanks to Gerber l have freed up over three hours a day, significantly increased my sales, more than doubled my bottom line, and been able to take my first vacation in four years. -- Trish Lind, T. Lind Graphics, St. Paul, MinnesotaWithout a doubt, the most important message for our company over thenext decade. -- The John Hancock Insurance Group Excerpt. © Reprinted by permission. All rights reserved. The Entrepreneurial MythThey intoxicate themselves with work so they wont see how they really are.--Aldous HuxleyThe E-Myth is the myth of the entrepreneur. It runs deep in this country and rings of the heroic.Picture the typical entrepreneur and Herculean pictures come to mind: a man or woman standing alone, wind-blown against the elements, bravely defying insurmountable odds, climbing sheer faces of treacherous rock--all to realize the dream of creating a business of ones own.The legend reeks of nobility, of lofty, extra-human efforts, of a prodigious commitment to larger-than-life ideals.Well, while there are such people, my experience tells me they are rare.Of the thousands of businesspeople I have had the opportunity to know and work with over the past two decades, few were real entrepreneurs when I met them.The vision was all but gone in most.The zest for the climb had turned into a terror of heights.The face of the rock had become something to cling to rather than to scale.Exhaustion was common, exhilaration rare.But hadnt all of them once been entrepreneurs? After all, they had started their own business. There must have been some dream that drove them to take such a risk.But, if so, where was the dream now? Why had it faded?Where was the entrepreneur who had started the business?The answer is simple: the entrepreneur had only existed for a moment.A fleeting second in time.And then it was gone. In most cases, forever.If the entrepreneur survived at all, it was only as a myth that grew out of a misunderstanding about who goes into business and why.A misunderstanding that has cost us dearly in this country--more than we can possibly imagine--in lost resources, lost opportunities, and wasted lives.That myth, that misunderstanding, I call the E-Myth, the myth of the entrepreneur.And it finds its roots in this country in a romantic belief that small businesses are started by entrepreneurs, when, in fact, most are not.Then who does start small businesses in America?And why?The Entrepreneurial SeizureTo understand the E-Myth and the misunderstanding at its core, lets take a closer look at the person who goes into business. Not after he goes into business, but before.For that matter, where were you before you started your business? And, if youre th
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