Book : Influence Science And Practice - Cialdini, Robert
Llega gratis el miércoles 22 de mayo
Retirá gratis entre el 22 y el 27/mayo en correo y otros puntos
Ver en el mapaDisponible 15 días después de tu compra
MercadoLíder | +10mil ventas
MercadoLíder Platinum
+10mil
Ventas concretadas
Brinda buena atención
Características del producto
Características principales
Título del libro | Influence Science And Practice |
---|---|
Autor | Cialdini, Robert |
Idioma | Inglés |
Editorial del libro | Allyn And Bacon |
Tapa del libro | Blanda |
Año de publicación | 2008 |
Marca | Allyn And Bacon |
Modelo | Ingles |
Otras características
Cantidad de páginas | 260 |
---|---|
Tipo de narración | Novela |
Descripción
- ANTES DE COMPRAR PREGUNTE FECHA DE ENTREGA.
- ENVIAMOS POR MERCADOENVIOS
- PUEDE RETIRAR POR AHORA SOLO POR QUILMES, MICROCENTRO ESTA CERRADO, POR ESO...
- EN CABA (CAPITAL FEDERAL) ENVIAMOS SIN CARGO ESTE PRODUCTO.
- FORMA DE PAGO : MERCADOPAGO
- HACEMOS FACTURA A.
- ELBAZARDIGITAL VENDEDOR PLATINUM
- TODOS NUESTROS PRODUCTOS EN:
https://eshops.mercadolibre.com.ar/elbazardigital
-X-X-X-
- SOMOS IMPORTADORES DIRECTOS, ESTE PRODUCTO SE COMPRA Y SE IMPORTA DESDE ESTADOS UNIDOS, ESTO IMPLICA QUE USTED ESTA COMPRANDO EL MISMO PRODUCTO QUE COMPRARÍA UN CLIENTE DE ESE PAÍS.
- ANTES DE REALIZAR UNA CONSULTA, VISUALICE TODAS LAS IMAGENES DEL PRODUCTO.
Descripción provista por la editorial :
ReviewHeres what people are saying about the material in INFLUENCE: Science and Practice:“This marvelous book explains in clear, practical language the ways in which we become persuaded. It offers excellent insights for those who sell, but even more importantly for all of us who negotiate and buy.” -ROGER FISHER, Director, Harvard Negotiation Project, Co-author of “Getting to Yes.”“For marketers, it is among the most important books written in the last 10 years.” -JOURNAL OF MARKETING RESEARCH“The best sales tip I ever got was encouragement to read INFLUENCE by Dr. Robert Cialdini. It was so profound and insightful, I read it three times in a row.” -GREG RENKER, President, Guthy-Renker“It would be marvelous reading for students taking Social Psychology.” -DAVID MYERS, Hope College“The book is tremendously entertaining and very popular with students. It makes excellent reading for a Consumer Behavior or Advertising class.” -ALAN J. RESNIK, Portland State University“INFLUENCE should be required reading for all business majors.” -JOURNAL OF RETAILINGInfluence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to anothers request).Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion.Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.From the Back CoverOver 1.5 million copies sold!What factors cause someone to say yes? And which techniques most effectively use these factors to bring about such compliance? In his bestselling book, Robert Cialdini, former salesperson, fundraiser, and advertiser, and current professor of social psychology, examines the science and practice of persuasion and compliance. Praised for its enjoyable writing, practical suggestions, and scientifically documented content, prior editions have been widely read by business professionals, fundraisers, and those interested in psychology. The new edition includes:* twice as many first hand accounts of how the book’s principles apply to business and personal lives;* updated coverage of popular culture and new technology; and* more on how compliance principles work in many cultures.Here’s what people are saying about INFLUENCE: Science and Practice:“This marvelous book explains in clear, practical language the ways in which we become persuaded. It offers excellent insights for those who sell, but even more importantly for all of us who negotiate and buy.”-ROGER FISHER, Director, Harvard Negotiation Project, Co-author, Getting to Yes“Bob Cialdini is the most brilliant student of influence and negotiation I’ve encountered. If everything were on the line in a negotiation, I can’t think of anyone I’d rather have advising me.”-TOM PETERS, The Tom Peters Group“This book is the de facto standard to learn the psychology of persuasion. If you don’t read it, I hope you enjoy pounding your head against the wall and throwing away marketing dollars.”-GUY KAWASAKI, CEO, Garage “His book should be in every sales and marketing person’s briefcase and reread frequently.”-R. CRIAG WILSON, Sr. Vice President, Sales Manager, Northern TrustRobert B. Cialdini is a well known and influential speaker who gives frequent speeches on The Power of Ethical Influence to such organizations as IBM, the Mayo Clinic, and NATO. He is currently Regents’ Professor of Ps
-o-o-o-
Garantía del vendedor: 90 días
Preguntas y respuestas
¿Qué querés saber?
Preguntale al vendedor
Nadie hizo preguntas todavía. ¡Hacé la primera!